Morgan Stanley: Tow Truck campaign

Known as Lombard Brokerage, Inc., until Morgan Stanley Dean Witter (later shortened to Morgan Stanley) purchased and renamed it in 1996, the discount brokerage firm Discover Brokerage Direct, Inc., was a direct competitor with other online brokerages, such as Ameritrade and E*TRADE Financial Corp.

Morgan Stanley: Tow Truck campaign

Debbi Mack

OVERVIEW

Known as Lombard Brokerage, Inc., until Morgan Stanley Dean Witter (later shortened to Morgan Stanley) purchased and renamed it in 1996, the discount brokerage firm Discover Brokerage Direct, Inc., was...