Morgan Stanley: Make A Statement campaign

The Discover card burst onto the scene in 1986 with something no other card offered—a year-end cash bonus equal to 1 percent of purchases.

Morgan Stanley: Make A Statement campaign

Kim Kazemi

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual, Dean Witter, Discover & Company became a unit of Morgan Stanley. The essay continues...