Morgan Stanley: It Pays To Discover Revisited campaign
Ed DingerOVERVIEW
NOTE: Since the initial writing of this essay Morgan Stanley Dean Witter & Co, shortened its name to Morgan Stanley. The essay continues to refer to the company's former...
Morgan Stanley: It Pays To Discover Revisited campaign
In 2002, Morgan Stanley owned credit card company “Discover” returned to its: “It Pays to Discover” campaign.
