Morgan Stanley: It Pays To Discover Revisited campaign

In 2002, Morgan Stanley owned credit card company “Discover” returned to its: “It Pays to Discover” campaign.

Morgan Stanley: It Pays To Discover Revisited campaign

Ed Dinger

OVERVIEW

NOTE: Since the initial writing of this essay Morgan Stanley Dean Witter & Co, shortened its name to Morgan Stanley. The essay continues to refer to the company's former...