Morgan Stanley Dean Witter: We Measure Success One Investor At A Time campaign

In May of 1989, Dean Witter Reynolds, Inc., inaugurated a new $30 million print and television advertising campaign entitled "We Measure Success One Investor at a Time." The campaign, which was created by the Leo Burnett agency, was intended to encourage investors to return to the stock market and to position Dean Witter as the best brokerage firm to help them do so.

Morgan Stanley Dean Witter: We Measure Success One Investor At A Time campaign

Rebecca Stanfel

Overview

In May of 1989, Dean Witter Reynolds, Inc., inaugurated a new $30 million print and television advertising campaign entitled "We Measure Success...