Morgan Stanley Dean Witter: It Pays To Discover campaign

Sears, Roebuck & Co. inaugurated an advertising campaign in 1988 in an effort to convince consumers to use its recently launched Discover credit card.

Morgan Stanley Dean Witter: It Pays To Discover campaign

Rebecca Stanfel

Overview

Sears, Roebuck & Co. inaugurated an advertising campaign in 1988 in an effort to convince consumers to use its recently launched Discover credit card. When the company...