Morgan Stanley: At Your Side campaign

Ed Dinger

In 2004, brokerage firm Morgan Stanley and advertising agency Leo Burnett released the “At Your Side” campaign.

Morgan Stanley: At Your Side campaign

Ed Dinger

OVERVIEW

NOTE: Since the initial writing of this essay Morgan Stanley Dean Witter & Co. shortened its name to Morgan Stanley. The essay continues to refer to the company's former name, as that...

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