More than the Words: Using Stance-Shift Analysis to Identify Crucial Opinions and Attitudes in Online Focus Groups

Advertisers, marketers, and researchers all wrestle with finding the personal human presence in text-based online communication.

More than the Words: Using Stance-Shift Analysis to Identify Crucial Opinions and Attitudes in Online Focus Groups

Peyton R. MasonLinguistic Insights, Inc.Boyd H. DavisUniversity of North Carolina at Charlotte

BACKGROUND

Golfers, baseball players, and athletes...

Not a subscriber?

Schedule your live demo with our team today