More Th>n: Paid & Natural Search campaign efficiency improvements
CLIENT • MORE TH>N
THE TEAM • Philip Tiley, Andrea Capurso.Alan Fung, Michael Jennings, Chris Camachio, Robert Green, Mark Raymond, Rik McNicoll.
Other contributors: Starcom Media Vest — PPC Agency, iCrossing — SEO agency.
WHAT IS WONDERFUL ABOUT THIS WORK?• We made two strategic changes for search: a new PPC agency and a results-driven payment model for SEO. We saw ‘Car Insurance’ rise as high as first position in Google, with home and pet insurance in the top five. We've seen a 51% reduction on...