More than half of Twitch, Snapchat and TikTok users are aged between 18 and 24, according to a survey of United States adults aged 18+ by audience analytics company Shareablee.
Twitch is most popular with those aged between 18 and 24, with 61% of its users in this group. Snapchat follows at 57%, while 54% of TikTok users are aged between 18 and 24. Delivering a consistent customer experience across digital channels is fundamental when targeting this age group.
In comparison, Facebook and YouTube attract a broader audience, with just 31% and 34% of their users...