A majority of GB and US adults trust crowd-sourced review sites but British consumers tend to use them less, according to a consumer survey from YouGov.
Over half of adult consumers in the United States (54%) and in Great Britain (53%) say they trust crowd-sourced review sites, such as Google Reviews, Trustpilot or Yelp. This is two to three times the level of those who do not trust such websites (21% in the US and 18% in GB).
Consumers in the United States are more likely to use online review sites, with two in three (66%) saying they...