More than 70% of FAST, AVOD and SVOD viewers engage with ads in India

Celeste Huang

An overview of ad engagement on video-on-demand services in different markets worldwide.

Online video effectiveness
Video on demand
India
Australia
Germany
United Kingdom
Global
Online video
TV
Australia
Germany
India
United Kingdom
Data

70% of Indian consumers who watch free advertising-supported TV (FAST) or advertising video on demand (AVOD) engage with ads and see them as “trustworthy” and “relevant”, according to a recent Samsung Global Consumer Study report.

India’s digital spend...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo