More than 200 people commit suicide on the railways every year - how do you stop them?

This paper illustrates a research project prompted by Network Rail, the UK rail provider, and the Samaritans charity, that aimed to understand what drives British men to commit suicide.

More than 200 people commit suicide on the railways every year - how do you stop them?

Nick JohnsonVolante Research

Nicola PeckettSamaritans


The World Health organisation estimates that around 1 million people worldwide die by suicide every year. In the UK, 6,000 people take their own lives every year, and 4,000 of them are men.

Of those 6,000, more than 200 choose to kill themselves on the railways. Contrary to popular belief, most do not jump off a platform. In fact 63% chose to die on what is known as 'open track', miles from the nearest station....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands