More marketers expect to increase investment in gaming than in e-commerce

A summary of WARC Media’s latest Big Picture: Gaming report.

Investment intention in gaming is on the rise. More marketers expect to increase investment in gaming (63%) than in e-commerce sites (60%) in 2023, according to WARC’s Marketer’s Toolkit data. 

WARC Media’s latest Big Picture: Gamingreport takes a...

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