More marketers expect to increase investment in gaming than in e-commerce

Celeste Huang

A summary of WARC Media’s latest Big Picture: Gaming report.

Investment intention in gaming is on the rise. More marketers expect to increase investment in gaming (63%) than in e-commerce sites (60%) in 2023, according to WARC’s Marketer’s Toolkit data. 

WARC Media’s latest Big Picture: Gaming report takes a look at the advertising outlook for gaming. Gaming is estimated to become a $222bn global industry this year, with global gamers spending more than $1.54bn per week on games, according to data.ai. 

Three in five consumers say gaming is part of their weekly media consumption routine. GWIdata forecast that globally, on average,...

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