This article discusses how markets are likely to respond to the new recession. It looks at a variety of sectors, including housing, cars and food, and argues the key for marketers will be to: keep brands strong; adopt a flexible approach on pricing; maintain competitive advantage; retain product advantage; keep awareness high; and use all the distribution channels available, including deep discounters.
More hard times
I make no apologies for returning to the theme of markets in recession. Anxieties grow. The outlook is worse than it seemed in the summer (1). Huge worldwide responses are being made – at time of writing, the US Treasury's...