Moores: dressed for Success

Retailers often think classical marketers overcomplicate advertising. If it works, they say, the cash register will ring.
Agency: john stAuthors: Dave Starrett, Richard Bull, Jayme Maxwell and Charlie Bresler

Moores: dressed for success

Advertiser: Moores Clothing for Men Awards: Retail - Gold

EXECUTIVE SUMMARY

Results Period (Consecutive Months):February 2004 – April 2005...