Moores: dressed for Success

Dave Starrett, Richard Bull, Jayme Maxwell and Charlie Bresler

Retailers often think classical marketers overcomplicate advertising. If it works, they say, the cash register will ring.

Agency: john st

Authors: Dave Starrett, Richard Bull, Jayme Maxwell and Charlie Bresler

Moores: dressed for success

Advertiser: Moores Clothing for Men Awards: Retail - Gold

EXECUTIVE SUMMARY

Results Period (Consecutive Months):February 2004 – April 2005...

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