Mood consumption® theory - a human-focused marketing tool

Mette Kristine Oustrup and Mike Jeanes

The MOOD Consumption® Theory provides a deeper understanding of consumer behaviour in a post-industrial world.

Mood consumption® theory – a human-focused marketing tool

Mette Kristine OustrupStyle-Vision, France.

Mike JeanesEurope, Middle East & Africa, Time & Fortune, France.

MOOD CONSUMPTION® THEORY

Introduction

Today, many consumers refuse...

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