Montres Rolex SA: Celebrity Endorsement campaign

Rolex, the Geneva-based maker of ultra-high-quality and high-priced timepieces, had at one time or another sponsored the Wimbledon tennis tournament as well as the PGA and LPGA golf circuits, and its advertising made heavy use of athletes.

Montres Rolex SA: Celebrity Endorsement campaign

Judson Knight

OVERVIEW

Rolex, the Geneva-based maker of ultra-high-quality and high-priced timepieces, had at one time or another sponsored the Wimbledon tennis tournament as well as the PGA and LPGA golf...