Monster: Today's The Day campaign

Monster, formerly known as Monster.com, persevered through the tech industry downturn of early 2001 by maintaining its position as the most used job website in the world.

Monster: Today's The Day campaign

Kevin Teague

OVERVIEW

Monster, formerly known as Monster.com, persevered through the tech industry downturn of early 2001 by maintaining its position as the most used job website in the world. In 2004, besides being the top online recruitment company for Germany and India, Monster held half of America's online job-recruitment market and 10 percent of America's combined online and print market. Monster offered ads for employers that were cheaper and more visible than newspaper ads. For job seekers Monster offered a free résumé-building service and job-opening alert tools, and it allowed employees to post their...

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