Monster: Monster Mash

Monster, a fast-moving consumer goods brand, launched a campaign in North America to bring a sense of happiness through its Monster cereal, reminding people of fond memories from the past.

Campaign details

Brand: Monster (cereal) Brand owner: General Mills Entrant company: General MillsMarket: North America (general region) Sector: Breakfast cereals Media channels: Mobile & apps, Packaging & design, Social media, Websites & microsites, Point-of-purchase, In-store, Radio & audio, Merchandise & free gifts Budget: Up to 500k

Executive summary

Monsters cereal is only available every Halloween. Count Chocula, Franken Berry, and Boo Berry (all produced seasonally from September 1 to October 31), as well as Fruit Brute and Fruity Yummy Mummy – both discontinued, except for limited...

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