Monster: Monster Mash

Nick Dmytrenko, Nisha Ashra

Monster, a fast-moving consumer goods brand, launched a campaign in North America to bring a sense of happiness through its Monster cereal, reminding people of fond memories from the past.

Campaign details

Brand: Monster (cereal) Brand owner: General Mills Entrant company: General MillsMarket: North America (general region) Sector: Breakfast cereals Media channels:Mobile & apps, Packaging & design, Social media, Websites & microsites,...

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