Campaign details
Brand: Monster EnergyBrand owner: Monster Energy CompanyLead agency: Digitas North AmericaCountry: Canada,United StatesIndustries: Energy drinksMedia channels: Gaming & in-game advertising, Merchandise & free gifts, Online video, Packaging & design, Point-of-purchase, in-store, Virtual & augmented realityBudget: 1 - 3 million
Executive summary
In 2020, Monster Energy and Microsoft teamed up to promote the much anticipated release of Halo Infinite, which was slated to launch in November 2020. Yet in August, one month before the promotional campaign was set to go live, Microsoft announced Halo Infinite's release...