Monopoly City Streets: how a revolutionary try-before-you-buy helped launch a revolutionary new Monopoly variant
Principal Authors: James Broomfield and Les Binet – DDB UK
Contributing Authors: Sarah Carter and Alice Weale – DDB UK
Engagement, activation, social media… that’s where it’s at all nowadays, right? But is there any evidence that it actually sells stuff? Not much.
This paper changes that. We’ll show how getting people to spend time with us online had a massive effect on sales, on a global scale, even though they couldn’t buy anything directly. Furthermore, we’ll show how the depth of involvement, the fun,...