The true cost of cutting adspend

Stephan Buck

A high level of adspend has traditionally been one of the key tools for marketing a large and successful brand.

The true cost of cutting adspend

Stephen BuckTaylor Nelson Sofres plc (TNS)

EXECUTIVE SUMMARY

1. The Link Between Adspend and Subsequent Brand Success, Short and Long Term

  1. Taylor Nelson Sofres provided comparable purchasing data on 26 leading packaged grocery...

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