Monitoring Internet audience measurement panels

During 2001, CESP conducted an audit of the three Internet audience panels currently serving the French market, focusing as much on their enumeration surveys as on the panels themselves.

Monitoring Internet Audience Measurement Panels

Methodological issues and marketing trends

Hlne HaeringCentre d'Etude des Supports de Publicit

Introduction

CESP is a professional association that brings together the key players in the French advertising...