Monitoring Internet audience measurement panels

Hélène Haering

During 2001, CESP conducted an audit of the three Internet audience panels currently serving the French market, focusing as much on their enumeration surveys as on the panels themselves.

Monitoring Internet Audience Measurement Panels

Methodological issues and marketing trends

Hlne HaeringCentre d'Etude des Supports de Publicit

Introduction

CESP is a professional association that brings together the key players in the French advertising market: the media and their spaceselling organizations, users, advertisers and advertising agencies. Created in 1957 to conduct print media audience measurement, CESP gradually became involved in measurement of all types of media. The French advertising slump of the early 1990s led CESP to refocus its activities on the auditing of various measurements that had been gradually resumed by the media themselves.

CESP has therefore undertaken to...

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