Mondelez: Not just a Cadbury ad

Cadbury's Celebrations, a chocolate brand, used a localised campaign to help small businesses in India recover from the Covid-19 pandemic.

Campaign details

Brand: MondelezContributing Agency: WaveMaker, Ogilvy IndiaEntry Title: Not just a Cadbury adWinning Category: Grand Prix/ The RubyPrimary Objective: Sales Lift

Background/Context/Business Objective

Selling a box of Cadbury celebrations isn't...