Mondelez Kinh Do Mooncake: Keeping festive stories virtually alive

Vietnamese baked goods brand Kinh Do targeted 25-to-34-year-olds with a festive campaign to gather consumer data and increase online sales of its Mooncake product in 2021.

Campaign details

Brand: Mondelez Kinh Do MooncakeAgency: Publicis GroupeRegion: APAC

Campaign video

Strategy

Objective

Tough lockdown impacts bottomline & festive atmosphere dependent on distribution.

Kinh Do created the packaged Mooncake segment since...

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