Mondelez International: Trident Chew Tunes

Trident Gum, an American chewing gum brand, increased its relevance and brand affinity with Gen Z by creating a transformative music programme.

Campaign details

Brand: Mondelez International Brand owner: Mondelez International Entrant company: VMLY&R Commerce, Chicago Media: VaynerMedia, New York PR: Ketchum, New York Market: North America Sector: Confectionery Media channels: Competiions & contests, Merchandise & free gifts, Mobile & apps, Online display, Online video, Packaging & design, Point-of-purhcase, in-store, Public relations, Radio & audio, Social media, Virtual & augmented reality, Word 500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands