Mondeléz Germany: Explicit Tenderness

Milka, a chocolate brand, released a rap song, ZART, in collaboration with rapper Nimo in Germany to insert itself into pop culture through a surprise hit on relevant platforms, break barriers with the younger target group and increase market penetration.

Campaign details

Brand: Milka Brand owner: Mondelēz International Entrant company: Ogilvy GermanyIdea creation: Fischerappelt Hamburg Market: Germany Sector: Confectionery Media channels: Social media, Radio & audio, Word of mouth, Influencers, KOLs, Content marketing, Public relations Budget: 500k - 1 million

Campaign video

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