Molson Canadian

2000 campaign for Molson Canadian beer. This brand has been in head-to-head rivalry with Labatt's Blue for years, for dominance of the Canadian market.
Agency:Author: Not credited
Agency: BensimonByrne D'Arcy

GRAND PRIX: PACKAGED GOODS BEVERAGE GOLD

Molson Canadian

Executive Summary

The beer business is the most competitive packaged goods category in Canada. Every year Molson and Labatt's expend enormous...