Molson Beer, a Canadian beer brand, launched a campaign on Canada Day that increased brand authenticity and consideration with lapsed drinkers.
Campaign details
Brand: Molson CanadianBrand owner: Molson Coors GroupEntrant company: Wavemaker TorontoIdea creation: Wavemaker, TorontoMarket: CanadaSector: Beer & ciderMedia channels:Newspapers, Online display, Online video, Packaging & design, Public...
