Molson Breweries U.S.A., Inc.: Mckenzie Brothers campaign

Bob and Doug McKenzie seemed to be ideal spokesmen for a Canadian beer brand. Actors Rick Moranis and Dave Thomas created the brothers—whose lives revolved around drinking beer—as caricatures of all things Canadian.

Molson Breweries U.S.A., Inc.: Mckenzie Brothers campaign

William Baue

Overview

Bob and Doug McKenzie seemed to be ideal spokesmen for a Canadian beer brand. Actors Rick Moranis and Dave Thomas created the brothers—whose lives revolved around drinking...