Molson Breweries U.S.A., Inc.: Mckenzie Brothers campaign
William BaueOverview
Bob and Doug McKenzie seemed to be ideal spokesmen for a Canadian beer brand. Actors Rick Moranis and Dave Thomas created the brothers—whose lives revolved around drinking beer—as caricatures of all things Canadian. They rose to prominence in the late 1970s on the Canadian comedy show Second City Television Network (SCTV), syndicated in the United States on NBC, home of the similarly formatted Saturday Night Live. The couple later capitalized on their popularity with a 1981 album entitled The Great White Northand...