Moleskine: Global ecommerce platform redesign for Moleskine

Moleskine, a manufacturer and product designer, increased online orders on its website in the UK by redesigning its website with a simplified homepage and personalised features to set it apart from third-party platforms.

Campaign details

Agency: MullenLowe ProferoClient: MoleskineCampaign Name: Global ecommerce platform redesign for Moleskine

Moleskine.com lacked the vision the brand's heritage merited. Its online home needed to be set apart from competitor brands, and also from the e-commerce giants benefitting from the accelerated growth of online shopping during the pandemic.

Strategy

Despite the brand's strong design credentials and prestigious creative heritage, by summer 2020 Moleskine.com felt like a destination for doodlers and daydreamers. It was an iconic brand that must be put back on its pedestal.

For the redesign of Moleskine.com,...

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