Modern Masculinity

This 2008 article discusses methods of marketing to the contemporary U.S. male, in the context of the rise of the "metrosexual", and other, more recently-coined, group definitions such as "ubersexual" and "heteropolitan".

Modern Masculinity

In 2003, the American Dialect Society named “metrosexual” as the word of the year.(1)The term, used to describe fashion-conscious, urbane men, is now a permanent fixture in the Merriam Webster dictionary. Today, metrosexual...

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