Modern marketing in Indonesia: The use of mobile in the digital marketing mix

Summarises the findings of WARC's latest mobile marketing survey, conducted across Indonesia on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
  • Brand awareness is the most common key objective when running mobile marketing campaigns in Indonesia; display and TV are considered the most effective channels when run alongside mobile.
  • Over four-fifths (84%) of respondents are using social in their mobile marketing strategy, with YouTube, Facebook and Instagram being the biggest platforms for display marketing, while Instagram and TikTok are dominating partnership marketing.
  • Mobile commerce has been accelerated due to the pandemic and marketing professionals expect their budgets to increase in the coming year.
  • The future of mobile technology seeks to connect the online and offline, particularly through AI and machine learning,...

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