Modern Apprenticeships - How advertising helped Modern Apprenticeships take off

Mark Newlands and Margaret Byrnes

Modern Apprenticeships is a work-based training programme run jointly by Scottish Enterprise, Highlands and Islands Enterprise and The Scottish Executive.

Government, social policy
United Kingdom

Agency: The Bridge

Authors: Mark Newlands and Margaret Byrnes

modern apprenticeships

How advertising helped modern apprenticeships take off

OUTLINE

This paper demonstrates how Modern Apprenticeships used advertising to overcome a critical barrier to development....

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