Modern Apprenticeships - How advertising helped Modern Apprenticeships take off

Modern Apprenticeships is a work-based training programme run jointly by Scottish Enterprise, Highlands and Islands Enterprise and The Scottish Executive.
Agency: The BridgeAuthors: Mark Newlands and Margaret Byrnes

modern apprenticeships

How advertising helped modern apprenticeships take off

OUTLINE

This paper demonstrates how Modern Apprenticeships used advertising to overcome a critical barrier to development....