Moccona

The challenge was to grow Moccona's market share in the premium instant coffee sector. Several objectives were set and the case study shows they were significantly exceeded well before target dates.

Moccona

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Agency: Grey Worldwide

Introduction

The challenge was to grow Moccona's market share in the Premium Instant coffee category and grow the category.  The strategy we adopted was to say something the main competitor (Nescafe)...