Moccona Heeft Meer Mmmm
Agency: Grey Worldwide Advertiser: Moccona Awards: Sustained Success (Bronze)
Marketing Challenge
In 2000, Sara Lee decided to grow sales and the market share of its Moccona coffee brand more aggressively in...
Moccona - Moccona Heeft Meer Mmmm
In 2000, the Sara Lee branded coffee Moccona launched an advertising campaign to increase the market share for its premium instant coffee.
