Moccona - Moccona Heeft Meer Mmmm

In 2000, the Sara Lee branded coffee Moccona launched an advertising campaign to increase the market share for its premium instant coffee.

Moccona Heeft Meer Mmmm

Agency: Grey Worldwide    Advertiser: Moccona   Awards: Sustained Success (Bronze)

Marketing Challenge

In 2000, Sara Lee decided to grow sales and the market share of its Moccona coffee brand more aggressively in...