Mobily: TV speaks the digital language to reach Saudi viewers

Tarek Sharafeddine

Mobily, a telecom provider, launched a campaign in MENA to raise awareness of the e-shop, drive traffic to it and increase app downloads.

Campaign details

Brand: Mobily Brand owner: Etihad Etisalat Company Entrant company: MindshareIdea creation: Mindshare Riyadh Market: Saudi Arabia Sector: Telephone & internet services Media channels: Online video, Online display, Outdoor, Out-of-home Budget: 3 - 5 million

Executive summary

In order to overcome the sharp decline in footfall in their physical shops due to the COVID-19 pandemic, Mobily launched a limited offer for new prepaid packages which could only be purchased via Mobily’s e-shop with a promise of same day delivery.

Mobily was...

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