Campaign details
Brand: MobilyBrand owner: Etihad Etisalat CompanyEntrant company: Mobily - Saudi ArabiaIdea creation: In houseMarket: Middle East & North AfricaSector: Telecoms & utilitiesMedia channels: Social mediaBudget: Up to 500k
Mobily: Everyone's Kingdom
Mobily, a telecommunications brand, launched a campaign in Saudi Arabia to disrupt Saudi National Day, gain attention, create a social conversation about disability, change perceptions and attitudes and encourage people with disabilities to share their stories.
