Mobile Search

Hannah Evershed and Adam Gerhart

Mobile Search is gaining greater interest among advertisers thanks to the new capabilities offered by a growing number of advanced portable devices.

Mobile Search

Hannah Evershedand Adam Gerhart

1. SUMMARY

Thanks to the new capabilities offered by a growing number of advanced portable devices, Mobile Search is gaining interest among advertisers. Media owners, especially Google, are putting greater emphasis on the search experience delivered by devices “offering full internet browsing” such as the latest Android® Phones and the Apple® iPhone®.

As consumers, we have a growing expectation to be always-connected while on the move and a desire to use that time as efficiently as possible. In return, increasing numbers of publishers are focusing on new ways to attract users to...

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