Mobile search: a future yet to take off

Dusan Hamlin, joint managing director of Inside, examines the prospects for mobile search (mobile phone users using the internet to find information).

Mobile search: a future yet to take off

Dusan Hamlin

We cannot delve far into mobile search without talking about the current state of mobile internet, which goes a long way to explaining why mobile search is not yet seeing the rapid take-up that the industry anticipated. Although mobile handsets have seen enormous advances in recent years, mobile internet is still too slow (not to mention costly) to appeal to the average consumer. However, mobile operators are starting to come to the party with better data pricing, and manufacturers are coming out with improved technology (leaders in this area can...

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