Mobile School – Sidewalk Chalk Project (Belgium)
Agency name: DVN nv Client name: Mobile School Category: B2B
BACKGROUND
3 'Mobile School VZW' is a Belgian non-profit organization dedicated to street children all over the world. With the motto “Bring the school to the street” it develops mobile school carts and trains local street educators. Topics taught to street children, other than reading and writing, include health, drugs & AIDS prevention.
Mobile School is a fairly new organisation which has never campaigned before. Although they've at times received free media coverage, it was very much in...