Mobile Premier League (MPL): Got brains? Play Fantasy Cricket

MPL, an online gaming platform, launched a campaign in India to become the second in its category.

Campaign details

Brand: Mobile Premier League (MPL)Brand owner: Galactus Funware TechnologyAgency: The Womb Communications LLPMarket: IndiaSector: Sports Media channels: Online video, Social media, TelevisionBudget: 5 - 10 million

Executive summary

The fantasy (cricket)...