Oscar Jenkins Dynmark International
The internet is heading for a digital stroke unless it changes its diet and gets fit fast! Will the mobile networks travel the same path? Email offers of items from the 'hottest hardcore' to 'the latest prescription drugs (Viagra) for less' are indicative of the bulk of internet traffic today. And the vast majority of it is unsolicited, unwanted, unnecessary and a complete waste of resources. This traffic is...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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