Mobile marketing: target context, not people

The presentation of Faris Yakob, chief innovation officer of MDC Partners, is the focus of this report by Warc's U.S.

Mobile marketing: target context, not people

Geoffrey PrecourtWarc

In his "Everyware: The Mobility of the Earth" keynote address to the  Interactive Advertising Bureau's (IAB) third-annual Mobile Marketplace conference, Faris Yakob advises his audience...

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