Mobile marketing: new dog, new tricks

Paul Nola, head of telecommunications, media and technology practice at kae:marketing intelligence, describes the vast range of marketing channels that the mobile phone/device can provide - and lists examples of companies from all over the world who have used them creatively.

Mobile marketing: new dog, new tricks

Paul Nola

In this era of mass complexity, consumers are becoming increasingly disenfranchised by the influx of advertising across multiple channels; junk mail continues to stream through postboxes, while email spam...