Mobile marketing in a downturn

Meg Carter

As one of the less tried and tested advertising platforms, mobile marketing could be an obvious casualty in an economic downturn, when marketing budgets are increasingly pared back.

Mobile marketing in a downturn

Meg Carter

As one of the newer, less tried and tested advertising platforms, mobile marketing could be an obvious first casualty in an economic downturn when marketing budgets are pared back.

Yet as financial uncertainty forces...

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