Mobile marketing has finally arrived
Russell Buckley
We have been talking about mobile marketing for nearly a decade and there has certainly been activity in this space for about seven years, but with the exception of 'SMS pull responses' it has not yet hit the mainstream or delivered on its theoretical promise.
The first forays into the mobile marketing channel were via push SMS alerts. Marketers figured that if you could send the right message to the right person at the right time (and in some instances, in the right place too), this would be a highly effective call to...