Mobile marketing has finally arrived

Over the last few years a number of marketers have tried SMS push and pull advertising on mobile phones - but this is barely scratching the surface, says Russell Buckley, managing director of Admob Europe.

Mobile marketing has finally arrived

Russell Buckley

We have been talking about mobile marketing for nearly a decade and there has certainly been activity in this space for about seven years, but with the exception of 'SMS pull responses' it has not yet...