Mobile Marketing Forum 2008: Rethinking mobile segmentation and the iPhone's impact on advertising

WARC Online editor Carlos Grande reports on the opening day of the Mobile Marketing Forum 2008 in Budapest.

Mobile Marketing 2008: Rethinking mobile segmentation and the iPhone's impact on advertising

Carlos Grande

This is one of a series of edited extracts from the Mobile Marketing Forum 2008. Other articles cover:

  • P&G's mobile ambitions & case studies...
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