Mobile Marketing Forum 2008: Rethinking mobile segmentation and the iPhone's impact on advertising

Carlos Grande

WARC Online editor Carlos Grande reports on the opening day of the Mobile Marketing Forum 2008 in Budapest.

Mobile Marketing 2008: Rethinking mobile segmentation and the iPhone's impact on advertising

Carlos Grande

This is one of a series of edited extracts from the Mobile Marketing Forum 2008. Other articles cover:

  • P&G's mobile ambitions & case studies...

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