Mobile Marketing Forum 2008: P&G's mobile ambitions & case studies from emerging markets

WARC Online editor Carlos Grande reports from day two of the Mobile Marketing Forum 2008 on the growing use of mobile marketing in emerging markets, where mobile ownership and usage are often more prevalent than traditional media and communications channels.

P&G's Mobile Ambitions & Case Studies from Emerging Markets

Carlos Grande

This is one of a series of edited extracts from the Mobile Marketing Forum 2008. Other articles cover:

  • Rethinking mobile segmentation and the iPhone's impact on advertising...
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