Mobile Marketing – Retail
Mi hui Pak
According to a recent online survey by ATG (2010), "consumers' options have grown with the advancement of technology in recent years":
- "30% of consumers today actually use three or more channels for a single transaction" (p. 3).
- "Even though it's still in its infancy, mobile commerce is already an important part of the cross-channel experience, particularly with younger consumers" (p. 4).
Zmuda (2010) of Advertising Age agrees that
- "Mobile phones are fast becoming the way consumers find coupons, research products, compare prices and make purchases."
- "Retailers who don't...